Skill

Brand Identity

Have created, developed and supplemented brand identities – this includes the production of design assets, asset library management and writing guidelines for the preservation and continuity of the brand, range, product or company in question.

This allows brand/marketing managers to consistently produce their desired identity in local/global markets, provides a greater understanding of the existing identity and allows for future strategy development.

2007

PiNK fusion EDT brand design

Designed to compliment the Lee Stafford PiNK fragrance packaging produced by Swag Design in 2006; the PiNK fusion brand design became a corruption/graffitiing of it’s sister fragrance.

The brand identity extended to three standard products & cartons, a Christmas gift set, logos, design assets and colour choice; this creation led my then office to be thoroughly decorated with stencil, free, and tagging graffiti.

Skills