Skill
Brand Identity
Have created, developed and supplemented brand identities – this includes the production of design assets, asset library management and writing guidelines for the preservation and continuity of the brand, range, product or company in question.
This allows brand/marketing managers to consistently produce their desired identity in local/global markets, provides a greater understanding of the existing identity and allows for future strategy development.
Lee Stafford Mini’s Design Sheets 2009
Produced an extended Lee Stafford Logo to allow separate/distinct promotion of the Lee Stafford Mini products.
The mini
addition was produced using the same limited transitions and to the same weight as the Lee Stafford Logotype. These characters as well as a A–Z 0–9 character set was included in the Lee Stafford Logotype font as alternate, superscript and subscript variations.