Skill

Brand Identity

Have created, developed and supplemented brand identities – this includes the production of design assets, asset library management and writing guidelines for the preservation and continuity of the brand, range, product or company in question.

This allows brand/marketing managers to consistently produce their desired identity in local/global markets, provides a greater understanding of the existing identity and allows for future strategy development.

2009

Lee Stafford Asset Sheets

By taking advantage of Adobe’s industry dominance, the Asset Sheets produced in Illustrator and InDesign, with locked layers for specifications and backgrounds, complete palettes and vector assets provided the most efficient method of distributing assets to artworkers.

This has since become my preferred method of asset dissemination as it presents brand specifications alongside easily exportable artwork.

Skills