Client

Lee Stafford

Celebrity Hairdresser, salon-owner with his own hair-care range. Through the Quantum Beauty Company, the Lee Stafford brand was my primary employer during 2007–2010 and I was a consultant/freelancer for them in the prior six years.

2012

Lee Stafford Hurricane Hairshot, proof of principle Lee Stafford Hurricane Hairshot, before compositing

Artwork concept to promote Lee Stafford, and his wet & electrical products. Deliberately frivolous, and an attempt to evoke the humour that the Lee Stafford brand has so successfully leveraged.

The piece required;

  • clipping & photoshopping of the initial photograph of Lee and model (taken by Hungry Tiger),
  • the photography, retouching and compositing of thirteen wet products,
  • replacing original hairdryer for a contemporary model,
  • adding the cartoon hurricane clouds.

Though successful in it’s rendering, the emotive was considered wrong for the targeted demographic.

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