Client

Lee Stafford

Celebrity Hairdresser, salon-owner with his own hair-care range. Through the Quantum Beauty Company, the Lee Stafford brand was my primary employer during 2007–2010 and I was a consultant/freelancer for them in the prior six years.

2009

Lee Stafford Mini’s brand identity and design sheets

Produced an extended Lee Stafford Logo to allow separate/distinct promotion of the Lee Stafford Mini products.

The mini addition was produced using the same limited transitions and to the same weight as the Lee Stafford Logotype. These characters as well as a A–Z 0–9 character set was included in the Lee Stafford Logotype font as alternate, superscript and subscript variations.

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