Skill
Brand Identity
Have created, developed and supplemented brand identities – this includes the production of design assets, asset library management and writing guidelines for the preservation and continuity of the brand, range, product or company in question.
This allows brand/marketing managers to consistently produce their desired identity in local/global markets, provides a greater understanding of the existing identity and allows for future strategy development.
Lee Stafford Fragrance brand guidelines 2008
Based on the designs by Swag design (PiNK and PiNK Passion) and myself (PiNK Fusion), the brand guidelines combine both asset sheets/resources with colour specifications and acceptable variations.