Skill
Brand Identity
Have created, developed and supplemented brand identities – this includes the production of design assets, asset library management and writing guidelines for the preservation and continuity of the brand, range, product or company in question.
This allows brand/marketing managers to consistently produce their desired identity in local/global markets, provides a greater understanding of the existing identity and allows for future strategy development.
Lee Stafford Colour Xtreme Range Guidelines 2009
Produced from the original designs from Swag Design, these guidelines and the associated asset sheets allowed for consistent marketing activity internationally.