Skill

Logo Design

Able to produce or develop logos, with an understanding of the implications of multiple medium requirements and usage.

2007

Lee Stafford Minis logo design

The minis extension to the Lee Stafford brand required differentiation from the primary PiNK range.

The logo, an extension of the original logotype created by Pure by Design involved the creation of superscript extension to the Lee Stafford logotype font face, and at a glance also resembled the Lee Stafford brand’s wrap-around barcode.