A personal experiment to redevelop the Tibco Cloud Bus logo, which I had originally come across whilst researching cloud solutions. The experiment was driven by the idea of making the ‘nodes’ of the network form the cloud shape which would have made for an effective animation and tied in with Don’t be under a cloud, be part of it… tagline.

The text is set in the Steile Futura revival, the Font Bureau’s Tasse designed Guy Nelson.