Though built in 2005, the site is still live and functioning today (despite only three error corrections due to new browser rendering). The site was built with a PHP/MySQL backend, which including a basic CMS, feeds, gallery displays, a product catalogue and tips of the day.

Though initially released for a single range of less than twenty products the site now has over 150 products spread over 8 ranges.

The site won the award of Best for bad hair days in More magazine; also included in the list were the Clinque website.

The site has first position results for the selected keywords in Google, is a content-heavy site and achieved 400 percent year-on-year visit increase on the previous version of the website.